Selecting the European Capital of Culture: with added transparency

The European Capital of Culture has come a long way since its start in 1985. The current formula runs from 2020 (Galway and Rijeka) through to 2033. The most recent selection was for the title holders in 2025, in Slovenia (Nova Gorica) and Germany (Chemnitz). The latter competition caused a mild controversy seemingly triggered by Nuremburg’s unsuccessful candidacy.

It is over 4 years since I left the selection panel after 5 years membership. A veteran of over 150 bid-books, presentations, monitoring and evaluation reports with 3 years as its chair. Now I am merely an interested observer.

The chairman of the committee of Länder culture ministers in Germany has said he wants to improve the “transparency” of the programme. “The chairman of the Kultur-MK, Berlin’s Senator for Culture Dr. Klaus Lederer, will work at the European Commission to strengthen a transparent selection process in order to make the successful EU project “European Capital of Culture” future-proof.”

An excellent idea as feedback is always welcome. I think the ECOC programme does need future proofing for its remaining editions until 2033 but to be honest I don’t think the selection part of the programme is the weakest. Sore losers are sore losers.

I assume that, in the interests of transparency, Dr Lederer will make his views public and look forward to an interesting international discussion. In the meantime and to start the ball rolling here are some suggestions he might take into account:

The ECOC idea has led to over 30 similar programmes worldwide. Some have flourished for a few years and been closed, others are developing strongly, all are different. They have learnt from the ECOC programme; time for the ECOC to learn from them. One outstanding idea is to put the names and CVs of the selection panel on the European Commission’s website (as the new French Capital of Culture programme does). Transparency starts with this step: who are the judges? There is no risk of pressure being placed on them; most will have their own digital presence already. They should also ensure they stay completely away from candidate cities!

A spending limit. There are rumours that Nuremburg spent over €4 million on their campaign. Other candidates elsewhere have also spent vast sums in their bid preparation. If I was a local taxpayer I would be appalled. It is far too much to spend on a campaign. It raises false hopes; it leads to a spending race among candidates; it brings overt party politics into play (bad enough now when a bid is too closely associated with a mayor or a political party). Set a limit, say €1 million. Require audited accounts to be given to the selection panel before the meetings and recorded in the bid books.

One of the positive steps in the current Decision is the requirement for cities to have a cultural policy. But this has become a “tick box” exercise. The real test comes from unsuccessful candidates: how much of their cultural policy have they carried out, without the title? Perhaps the ECOC should follow the example of some other European competitions and ask “what changes has the city made in the 2-3 years before the selection meeting in line with their cultural policy?”. No more of city councils approving a policy a few months or even weeks before the selection meeting where the document becomes the end-product not the action. Candidates start their planning years in advance so there are no problems over timing.

The bid-books were shortened a few years ago but are still far too long at 80 to100 pages. Increasingly they are full of padding, of stating the obvious, or meandering down academic theory paths. They are losing focus and sharpness. Cut them in half, a maximum of 50 pages for final selection. Drop some sections. Require a simplification of objectives, say 5 maximum.

Publish the bid-books, in downloadable fashion, at the time they are presented to the managing ministry. There is no risk of giving pointers, “secrets” away to the other candidates. The competition in Germany was good in this respect. with all bid-books published on submission (even before the panel saw them!). Candidates owe it to their citizens to be as public as possible, especially as they are spending so much of their money.

Virtually every candidate uses consultants. There are probably around 20-25 consultants who assist candidates; most have experience of running an ECOC. They are well-known inside the ECOC “family”; some are full time, others part time/occasional. One German group is very successful. I’ve no problem with this (and would urge any candidate to use experienced consultants to advise (but not of course, to write their bid-book). For transparency they must be named in the bid-books (many are already).

The Italian Capital of Culture in its competition for the 2022 title has made a wonderful breakthrough: the selection meetings were broadcast live on YouTube (and still available). As Zoom meetings become the norm (and probably even after the pandemic cools down) broadcasting selection meetings live is a great transparent step forward.

One of the criteria for selection is the “European Dimension”. Evaluations have frequently pointed out this is poorly understood and delivered. Some ECOCs at least make a substantial part of their programme international. This criterion is now even more important. More and more countries are running their own Capitals of Culture programmes. France is the latest to join the list. So what can differentiate an ECOC from a national CoC? the European Dimension. But the tendency is for an increased localisation of a programme, addressing only local issues. It makes for simple PR and appeals to local politicians but this is not the rationale for the programme. It is not simply what a city offers as a tourist destination or the occasional arts event but a deeper relationship with the cultures across Europe, including those of a migrant heritage in their own cities.

Some areas I would expect to see at the forefront of future ECOCs are the impact of digitalisation and tackling the climate emergency. It is no good to simply say ” a sustainable cultural sector”. City cultural policies as well as ECOCs really need to be active change agents. These are key European Union objectives and the cultural, education and urban sectors need to lead the way; “business as usual” or a “return to 2019” are no longer options.

Size matters. Some recently selected ECOCs are from very small cities, less than 20,000 population. Can these make an impact at European level more than a national or local region? With more than 60 cities having held the title, with many major cities not considering the title brings enough “value added” and the political requirement to open the competition to all member states it is not surprising small cities are now winning the title. Cities which can only find €1m a year from their own budgets and rely on regional and national funding hardly inspire confidence. Do they have adequate local management without the need to import expertise? Procida, an island of just 11,000, has just won the Italian Capital of Culture award for 2022. The newest national title, France, has recognised the size issue; its new Capital of Culture 2022 award is for cities up to 200,000. With 29 candidates it has a successful start. Perhaps an ECOC limit of 50,000 with smaller areas seeking a national title.

These points may help with selection. The next problem is less with this part of the programme but with the delivery of the ECOC. Too many recent title holders have run into major problems at Board and senior management level (CEO and to a lesser extent at Artistic Director), and in some cases at the national culture ministry. But that’s for another day.

Over to you for comments, especially from Dr Lederer. On twitter as #ECOCtransparency

Capitals and Cities of Culture in 2021

Welcome to my annual survey of the Capitals and Cities of Culture. 2020 was, for an obvious reason, one of considerable anxiety for the organisers of Capitals of Culture. The global coronavirus pandemic meant many programmes were cancelled, deferred, reorganised or delayed. In the grand scheme of things, with 88,000,000 cases and approaching 2,000,000 deaths, Capital of Culture programmes are well down the list of priorities. Culture and the arts have a role to play in societies, when it is safe and when they can be delivered safely. At the moment, January 2021, it is still not certain how the 2021 titles will pan out. Lockdowns, movement restrictions, a near total collapse of tourist travel will all seriously limit even the best plans. The safety of performers, technicians and spectators will come first. As Norman Foster wrote, crises bring forward changes which would have happened; in the new normality let’s hope cultural programmes also change. For many we can expect to see a greater and more imaginative use of digital. Will they pay more attention to the climate emergency for example?

Rijeka and Galway, the European Capitals of Culture both opened in wet conditions and almost at once had to stop. The EU’s institutions have (laboriously and slowly) allowed both to run limited programmes until March 2021. The planned 2021 cities have been deferred: Timisoara and Elefsina move to 2023 (sharing with Veszprem); Novi Sad to 2022 sharing with Kaunas and Esch).

In Italy Parma will also run into 2021, now renamed Parma 2020+21. The Italian government fast tracked Bergamo and Brescia to be joint title holders in 2023, the two cities with the worse COVID19 outbreaks in early 2020. The 2022 competition is well under way with 28 candidates.

Coventry, the UK City of Culture, sensibly delayed its opening until May when its full programme starts and now runs until May 2022. Chenine Bhathena, Creative Director writes “This will be one extraordinary year of joyful celebration with a strong social conscience, as we create a new history for our city.”  Several cities are bidding for the 2025 title: Southampton, Bradford, Lancashire and Medway. Selection expected at the end of the year.

Trakai in Lithuania managed a reasonable programme in 2020 and hands over to Neringa. The Deputy Director of Trakai Municipality looked back:

“Although the year was really difficult and full of surprises due to the situation of the pandemic, we are happy to have successfully overcome all the difficulties. I believe that the Capital of Culture project in Trakai really left an indelible mark with its events, concerts, art installations and bold decisions.

Slovakia has nominated the small town of Stará Ľubovňa as its Capital of Culture for 2021. Several cities in Slovakia have recently submitted their bid books for the ECOC title in 2026.

In Portugal, Braga, the Eixo Atlântico title holder in 2020 has deferred its programme to 2021. It, along with other cities, is preparing its bid for the ECOC title in 2027.

Mishkan, the Finno-Ugric Capital in 2020 in a sign of the times held its closing conference on Zoom. Abja-Paluoja, (Mulgimaa region, Estonia) takes over the baton for 2021.

In the year of uplifting anti Lukashenko demonstrations it is weird to report on the Capital of Culture in Belarus. The title, where holders reinforce heritage and folk arts, goes to Borisov in 2021. Many cultural workers were arrested and tortured by the regime.

The Cultural Capital of Krasnoyarsk 2020 in Russia runs from April to March and the current holder is the Karatuz District.

The East Asia programme is developing strongly. The three countries , China, Korea and Japan have, for the first time nominated four cities for 2021. Two, Kitakyushu (Japan) and Suncheon (Korea) are carried over from 2020; neither started their programmes last year. China has nominated two cities Shaoxing and Dunhuang. Gyeongju in Korea was initially selected for 2021 but will be held over to 2022.

The Ibero-American title goes to Mexico City, following on from Buenos Aires. As is common with this title 2021 marks several anniversaries in Mexico’s history.

The Cultural Capital of the Turkic World for 2021 does not yet appear to have been announced; the title holders normally start their programmes in the Spring. Sakarya and Trabzon have both indicated their candidatures.

The Commonwealth of Independent States (CIS) nominated Dushanbe, the capital of Tajikistan, as the title holder in 2021.

The Capital of Arab Culture title goes to Irbid in Jordan . The three Capitals of Islamic Culture are Doha, Islamabad and Banjul. These two programmes have varying success. Some title holders do little, others have a reasonable programme. There is little news about their 2021 intentions although there was a promising meeting in Doha in December to outline their programme.

The Angkor temples in Cambodia need little introduction. the nearby city of Siem Reap is the ASEAN City of Culture for 2021-22.

There has been little news about the SAARC Capital of Culture. The title was awarded to India for 2020 and nothing further was heard. The Maldives are next in line. In previous years the title has gone to a major archaeological/heritage site; the country is chosen in alphabetical order.

The Community of Portuguese Language Countries nominates as its Capital of Culture a city in the country hosting its two-yearly ministerial meetings. In 2021-23 this is Angola but no information yet about a programme.

The United Cities and Local Governments of Africa (UCLGA) as organisers of the Capital of African Culture had hoped to launch their new title in 2020. Marrakesh was chosen but a week or so before its opening Rabat was given the designation. A mystery with conspiracy theories abounding. In May UCLGA postponed the Rabat programme. no news yet on its resumption.

The two independent titles organised from Barcelona continue, Catalan (in 2021 Tortosa) and Americas (in 2021 Zacatecas State in Mexico).

The London Borough of Culture has re-scheduled. Brent, 2020 title, ran a revised programme. Lewisham has moved from 2021 to 2022 with Croydon in 2023. Liverpool’s Regional Borough of Culture goes to Halton in 2021 with a Bryan Adams concert as a highlight.

And for the first time, the Ukrainian Capital of Culture. In 2021 Mariupol and Slavutych hold the title. Will be very interesting to see the direction the competition will take: the balance between folk arts/heritage to contemporary.

On an optimistic note there will soon be a new Capital of Culture: France has joined the increasing number of countries with a national title. As several cities prepare their bids for the European Capital of Culture in 2028 the new French title follows a format pioneered by Canada and is aimed at smaller municipalities (or groups) of between 20,000 to 200,000. The selection process is under way, the closing date was 31 December 2020. Final selection is in March and the first title runs in 2022.

The global pandemic has disrupted the world in 2020 and into 2021. The progressive roll out of the vaccines may ameliorate the worst but in the meantime mask, socially distance and wash hands and follow your local official advice.